It's that time of year again! This fall, SickKids Foundation has embarked on the second phase of its marketing communications program for the "SickKids. Believe" campaign. Our objective during this stage is to inspire more people in the GTA to donate to SickKids Foundation by conveying the ongoing need for funds to targeted audiences - specifically mothers with children living at home and active grandparents.

Over the course of the next three months, you will see new advertisements strategically placed in shopping malls, magazines, and on various websites. These ads focus on an explicit ask for donations using seven current SickKids patients. Within the coming weeks, you will be able to read more about these inspiring children on our newly redesigned website, www.sickkidsfoundation.com. In addition, the commercial produced last year to "Lean on Me" will be running again during this year's phase of the campaign in movie theatres across the GTA and on select television stations.