Cause Marketing
Good cause. Good marketing. Your company is living the phrase, “doing well by doing good".
Cause Marketing is a partnership between a company and a non-profit organization. By aligning with a non-profit that you believe in, your company can engage customers, clients, and employees by showing you share their values. This means driving sales, building customer loyalty, and increasing employee motivation and retention, while differentiating your company from the competition.
Good cause. Good marketing. Your company is living the phrase, “doing well by doing good".
By joining SickKids in the fight for children’s health, your company will help provide vital funding for new equipment, education for the next generation of SickKids caregivers, and research into new treatments and cures for illness and disease. All of which are helping us win the fight to make every kid a healthy kid. We make a great team!
According to the 2013 Cone Communications/Echo Global CSR Study, 91 per cent of global consumers are likely to switch brands to ones associated with a good cause, given comparable price and quality.
In another recent study, it was shown partners of SickKids increase their brand value and customer base through their partnership. They leverage the SickKids AA+ brand rating and #1 ranking in Toronto and Canada, and feel great knowing they’ve picked the best charity to increase their brand in the marketplace.
Customers want you to give them the opportunity to give back to meaningful causes. We’ll work with you and your organization to find the best campaign to suit your needs.
